Dentsu Inc., the largest advertising agency in Japan and the fifth largest globally, has secured a groundbreaking agreement with the International Olympic Committee (IOC) to broadcast the Paris Olympics 2024 live across various Asian countries. This partnership ensures that fans throughout the region will have access to comprehensive coverage of the Olympic Games, including on free-to-air television.
Exclusive Gatekeeper for Broadcast Rights
Under the terms of the agreement, Dentsu will serve as the exclusive gatekeeper for broadcast rights in 21 Asian countries, including Afghanistan, Brunei, Cambodia, Chinese Taipei, East Timor, Hong Kong, Indonesia, Iran, Kazakhstan, Kyrgyzstan, Laos, Malaysia, Mongolia, Myanmar, Papua New Guinea, Philippines, Singapore, Tajikistan, Thailand, Turkmenistan, Uzbekistan, and Vietnam. The rights encompass all languages and media platforms, ensuring a wide reach and accessibility for viewers.
IOC President Thomas Bach expressed his satisfaction with the continued partnership between the IOC and Dentsu, stating, “This agreement ensures Olympic broadcast coverage for fans across the region, including on free-to-air television. Having begun our broadcast relationship with Dentsu at the Olympic Winter Games Sochi 2014, I am pleased we will continue through to 2024.”
Dentsu’s Advertising Prowess
Dentsu Inc., founded on July 1, 1901, by Hoshiro Mitsunaga, has a rich history spanning over 122 years. The company has established itself as a leading force in the advertising and public relations industry, with its headquarters located in Minato, Tokyo, Japan. Dentsu’s expertise extends beyond advertising, encompassing information and communication services as well.
As a publicly traded company on the Tokyo Stock Exchange (TYO: 4324), Dentsu has consistently demonstrated its market dominance and industry influence. The company’s extensive network and resources position it as an ideal partner for the IOC in delivering high-quality broadcasting services to Asian audiences.
Enhancing the Olympic Experience
The collaboration between Dentsu and the IOC aims to enhance the Olympic experience for viewers across Asia. By securing exclusive broadcasting rights, Dentsu can ensure that the Paris Olympics 2024 receives widespread coverage, allowing fans to witness the thrilling competitions, inspiring stories, and unforgettable moments that define the Olympic Games.
With Dentsu’s expertise in advertising and public relations, the company is well-equipped to promote the Olympics effectively, generating excitement and anticipation among audiences. Through strategic marketing campaigns and innovative broadcasting techniques, Dentsu aims to create a immersive and engaging experience for viewers, bringing the spirit of the Olympics directly into their homes.
Also Read: Watch Summer Olympics 2024 Live From Algeria.
Looking Ahead
As the Paris Olympics 2024 approaches, sports enthusiasts across Asia can look forward to comprehensive and accessible coverage of the event, thanks to the partnership between Dentsu and the IOC. This collaboration not only ensures that fans can enjoy the Olympics on various platforms but also reinforces the enduring spirit of the Olympic movement, uniting people through the power of sport.
With Dentsu at the helm of broadcasting rights, the Paris Olympics 2024 is poised to be a memorable and widely celebrated event in Asia, captivating audiences and leaving a lasting impact on the region’s sporting landscape.